As an entrepreneur, I enjoy keeping my ear to the ground and understanding what is going on in the world of entrepreneurship and business-building.
Something that’s come across loud and clear this year is the idea that we MUST offer a “Black Friday Craaaazy Deal!”
Start early, we are told.
Hammer your email list.
Get into those inboxes way before Thanksgiving, and email them daily – even multiple times a day – through Cyber Monday.
Offer a crazy deal where the emphasis is all on speed, cheapness, and constantly being in people’s faces.
It seemed so inhumane, getting on your case poking and prodding and bugging and begging you to “buy my thing.”
By early November I knew that was not going to be my jam. The very idea made me feel sick to my stomach.
So I asked myself:
“What is the opposite of a Black Friday Craaazy Deal?”
And then I asked Ben.
He told me to be sure that, whatever I did offer, make it truly address the struggles that parents confront each day.
He reminded me that they – that you – have real problems.
And that I can help you overcome those problems and thrive.
“Parents have enough to worry about,” he told me.
Parents right now are feeling…
1. Walked all over. By their kids, by friends, by parents and in-laws, by teachers.
2. Worried about their kids. They fear children being perceived as “bad.” That they won’t be able to connect with others or make friends, won’t be able to learn and become educated, won’t be able to live a good life.
3. Exhausted. Parents have no time for a break, or a hobby. They are just DONE.
I decided that anything I offered would be the opposite of a Black Friday Crazy Deal.
It would be: